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Our Philosophy

“One of our fundamental principles lies in the concept of “Kaizen”, which means continuous improvement. Our clothing reflects our principles of connecting everyone into something we want to expand together. We are the LP Division, we are connected by our common passions.”

The optimism and the searching of improvement is universal to the human condition. We are connected by our passions, and with that we experience the feeling through a loss of self-consciousness, and a deep enjoyment in the process.

For us, when we make new design, as artist, we know that as flow, to Drift pilots as adrenaline and concentration.

An optimal experience exists that is universal to the human condition. This experience is marked by a feeling of oneness with an activity, a loss of self-consciousness, and a deep enjoyment in the process. It is known to artists as flow. Regardless of what we call it, we have all experienced times in our lives where we became fully absorbed in an activity and we felt a distinctly powerful sense of purpose. These are the moments when we perform at our best and when we truly come alive.

Inspired by this high-performance experience, LP was founded to integrate the mindset we learn through designing and create always our best following our meaning “Kaizen”.

Improving is a process that has no end or final destination. Every day we provides a new challenge and a new opportunity for progress. It requires as much mental discipline, and thus creates a harmony that flowing into our designs and work process. During designing we lose track of time and we might forget what we are done. This is the passion that endure and make us feeling an intrinsic motivation that drives us forward through. So the passion connected everyone, for us is the Japanese culture and we are going to bring it to you. The game of life never involves just one pursuit. We will always be pursuing another goal, exploring another direction in life, and forcing new doors open. We see challenges not as hurdles that impede our path, but physical and mental exercises that train us to be more resilient, strong, and durable for an increasingly dynamic future. Whether we are up or down at any given moment, the Kaizen means the ability to bring the same intensity and relentless energy to every situation; to find the zone and stay there.

 LP is a collective of creatives, designers, entreprenures, dreamers and stylish people, but the thing that ties us all together is our obsession to our passions in getting more, we are here to improve together through your passions.